Amazon Seller Shortcomings: How to Use Research to Your Advantage

It’s important to hit the ground running when starting your business on Amazon. No business is perfect and it takes months – even years – to iron out the kinks and get things right. Unfortunately, many sellers have to learn what their shortcomings are the hard way: by receiving feedback from customers. Your customers’ feedback can be your greatest strength and your biggest weakness! It’s important to do everything you can to make your product as appealing and useful as possible to potential patrons, by improving on the weaknesses of competitors’ products.

Thankfully, AMZShark makes this process easy. With just a few simple steps, you can gather all the data you need in a matter of minutes. Sign up for your AMZShark subscription today and then read below to find out how:

  1. Gather relevant products via Niche Scout.

Niche Scout is chock-full of valuable information for your seller category. By entering just one keyword you can learn its average sales rank, monthly revenue, and number of reviews. Most importantly, it also shows the top products that rank on Page 1 for that keyword.

  1. Copy the products from your Niche Scout results and paste them into Review Alerts.

Review Alerts lets you keep a close eye on any Amazon product and effortlessly track incoming reviews. By simply adding a product’s ASIN into the software, you can see the date, rating, title, reviewer name, and the full text of every review. The arrows at the top of the page allow you to sort the data to your liking, whether it be by date, number of stars, or alphabetically. You can also categorize your results to keep everything organized.

  1. Filter your Review Alerts to only show 1-3 star ratings.

You should now be seeing only the poor reviews of the products in your niche. This information is invaluable – use it to your advantage! Study the overall satisfaction levels that the customers write about. Look for patterns. Apply their feedback to your own business. If there are several complaints about product packaging, be sure your own product is packed correctly.

All AMZShark data is exportable as an Excel file. This way you can take your findings with you to your next sales meeting, or do more in-depth analysis yourself.

Tools like Niche Scout and Review Alerts will help you skyrocket your new Amazon storefront. Any businessperson knows it’s impossible to anticipate a customer’s needs. AMZShark takes out the guesswork. Even before you start selling, you’ll have an advantage that no one else has. AMZShark offers over 15 features in total that can give you even more of these exclusive Amazon insights.

AMZShark is currently offering the first month’s subscription absolutely free. Sign up via our website or contact us at hello@amzshark.com to learn more.